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"RAISING THE BAR IN INSURANCE SERVICES."

PRANA RISK INSURANCE BROKERS & AGENTS​​

OUR MISSION IS TO EDUCATE CONSUMERS TO MAKE MORE EDUCATED DECISIONS ABOUT INSURANCE.

More often than not an insurance purchase is poorly understood, rushed, and mismanaged. We believe it is an important decision and should be well understood. Unlike other consumer goods, unfortunately there is no "trial period" to "kick the tires" with an insurance purchase. We will spend as much time as necessary to demystify insurance to ensure you understand the range of products on the market, how they differ, and whether they may or may not suit your needs. 

We will also review any of your current coverages and make recommendations outside of our firm when we cannot help. 

If it is related to insurance, we are here to help you in anyway we can with the utmost honesty and integrity -- even if we do not make money in the process. 

We are in your corner. That is sincere our promise to you.

- SETH PATEL, CEO

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NYC Coop Condo Insurance

NEW YORK COOPS & CONDOS

As New Yorkers know, New York City apartments and real estate differs from from the rest of the country. Unfortunately, most insurance products are not well suited to meet the complexity of the New York City market even though NYC apartments are worth more than most American homes. It is in your interest to speak with a qualified professional who has experience in this market that has your best interest in mind.

luxury home car

HOMES & CARS

Owning a home is the American dream, and for most people it represents their largest asset and a majority of their net worth. More often than not, home owners insurance can be misplaced only to create more anxiety during troubled times. Speak to a qualified professional to ensure your home and valuable articles are properly protected.

life disability insurance

LIFE / DISABILITY / LONG TERM CARE

Financial security is a basic human need, whether it is planning for retirement, saving for college, protecting against disability, or simply providing security for dependents. Life insurance can provide many benefits if structured correctly with care. Contact a qualified professional to explore your options.

business insurance

BUSINESS

Business insurance presents perhaps the most complexity for business owner due to the wide range or risks they face. Each business is inherently unique and requires a unique customized approach to manage its risks. Please partner with a licensed broker who has experience working with a wide range of businesses and claims to insure your business will thrive during moments of uncertainty.

medicare

MEDICARE HEALTH INSURANCE

We represent all leading Medicare Health Insurers in a number of states. Let us do the leg work, and more importantly, educate you on your options. We will spend as much time as you need to make sure you are getting the best coverage for your personal situation. 

ABOUT US

Prana Risk is led by Insurance Industry veteran Seth Patel. Seth has worked in the Global Insurance industry for over 20 years, and has held leadership roles working with and consulting to senior management at leading insurers. Furthermore, Seth has taught courses in Insurance at leading universities such as Columbia University & the University of Illinois. He uses his passion to educate and consult to empower his clients on all matters of risk transfer.

Seth is an alumnus of Harvard Business School, Columbia Business School, and the University of Illinois. He has multiple degrees spanning mathematics, engineering, finance, management, leadership, strategy, and executive coaching.

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OUR APPROACH

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OUR DUTY TO YOU

As licensed insurance brokers, our fiduciary duty is to YOU, not the insurance company. As opposed to other insurance agents, who represent specific insurance carriers, we are in your corner all the way. Furthermore, insurers make quotes and policy forms hard to understand and we help bring clarity to what is otherwise an opaque process. We will spend as much time as necessary to help you understand the product in as much detail as possible to help empower you to make an an educated purchase.

OUR PROCESS

We do the hard leg work of shopping the market for the best products for your behalf and leveraging our relationships with underwriters to ensure you are getting the best price. We are also successful in finding hard to place coverage for our clients. Most importantly, we will be honest with you and tell you if we cannot add value. Many of the better insurers carriers we work with are not well known to the consumer and include: AIG, Chubb, National General, Travelers, Lloyds of London, and many many more. Well also work with all the major Medicare and Health Insurers including United, Blue Cross, Humana, Wellcare, Bright Health, Emblem, Aetna, etc.

Most importantly our services do not cost you anything, and it is in your interest to use us versus trying to buy insurance on your own.

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Danny Justman

Seth at Prana Risk is impressive: smart, diligent, and customer service-oriented. He goes above and beyond – spending almost an hour on the phone comparing and contrasting different options for my co-op insurance. He is patient, thorough, and extremely responsive. He worked through the New Year holiday weekend, and made sure the new policy was in effect as soon as possible. I discovered him after a Google search for NYC co-op insurance resulted in an article about his company; lucky to find him. Seth epitomizes high-quality personal service.

Veronica Olson

Seth at Prana Risk is the best: kind, intelligent, and great at customer service. He goes above and beyond - he spent an hour on the phone with me explaining different options for my business liability insurance. He got me hooked up with the best homeowners insurance, and helped me when I needed to file a big claim. He promptly responds to me when one of my clients requests a COI. I don't even remember how I got referred to him a few years ago, but so glad I did!

Kaleigh Kistler

Seth is the best broker we could ask for. We have had all of our insurance through him for many years. We have had two water damage claims and he helped us every step of the way. We wouldn’t have been able to do it without him. If you are looking for a new broker I wouldn’t look any further! He’s the absolute best!
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CONTACT US!

The best way to get in touch is to complete the form below for a no obligation quote or policy review. This allows us to do some preliminary research and helps for a more productive conversation.

By completing the form below, you give us permission to reach you as needed by email, phone, or text to discuss your insurance needs. We are mindful in our communication with customers and we promise not to spam you!

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