Independent Insurance Broker Protecting Your Most Valuable Assets
We shop multiple insurers and educate you on personal & high-net-worth, commercial (including cyber), life & disability, and health risks so that you can make confident decisions with a team of seasoned insurance agents. As an independent insurance broker, we help you evaluate the right protection for your assets with clarity and expertise.
As an independent insurance broker, our mission is to provide expert guidance and education to people and businesses
More often than not, an insurance purchase is poorly understood, rushed, and mismanaged. Because there are important assets at risk, we believe it is an important decision and should be well understood upfront, well before a potential claim. As an experienced independent insurance broker, we help clients navigate these decisions with clarity. Unlike other goods & services, unfortunately, there is no “trial period” to “kick the tyres” with an insurance purchase.
We Solve “The Insurance Problem”
We address “The Insurance Problem” through our first-class insurance risk consulting services. As a top NYC insurance broker, we will spend as much time as necessary educating you upfront, before a potential claim, to ensure you understand the intricacies of insurance and the range of products on the market, how they differ, and whether they suit your needs. Furthermore, we will make changes as necessary as your needs evolve and will be there in the moment of truth during a claim with our exceptional claims experience and professional insurance services.
We are in your corner. That is our sincere promise to you.
Professional Insurance Services Tailored for Clients Across the USA
Personal Property & Liability Insurance for You and Your Family
We deliver insurance services to protect you & your family’s most valuable assets. As a client-centred insurance broker NYC, our broad solutions include protection against lawsuits, loss of your valuable personal belongings, damage to your properties, protection of your autos & boats, getting hacked by cyber attackers, ensuring intergenerational wealth, and much more!
Customized Business and Commercial Insurance for Every Industry and Size
As a premier insurance broker New York, Prana-Risk offers robust and customized solutions for all businesses across all sizes, industries, and complexities. We have extensive carrier partners and experience placing even the most difficult risks. In fact, we love complex businesses because they allow us to differentiate ourselves further through the relentless customisation of your overall insurance portfolio.
Comprehensive Life and Disability Insurance Plans
Whether it is income protection, estate planning, retirement planning, tax savings, debt protection, or charitable giving, we act as trusted advisors on all aspects of life and disability insurance. As independent brokers and agents, we deliver professional insurance services by understanding your goals, shopping the market, and helping you complete the complex life & disability application process. We are there for you every step of the way, making adjustments as your needs evolve.
Simplifying Health Insurance for Individuals, Small Businesses, and Seniors
Let’s face it. Nothing is more important than your health and well-being. At Prana Risk, we offer comprehensive health insurance plans for individuals, small businesses, and those eligible for Medicare. As a trusted full-service insurance broker, we bring decades of experience navigating these complex and misunderstood plans, and it costs you nothing to work with us. Contact us to learn more!
Featured Products by your Insurance Broker New York
NYC Properties
Business Insurance
Life Insurance
Ready to experience the power of our expertise to protect your most valuable assets? Looking for an “independent insurance broker near me?” Contact us!
25+ YEARS OF INSURANCE EXPERIENCE
Meet Seth Patel, Licensed Insurance Broker & Independent Insurance Agent with Decades of C-Suite Expertise
Prana-Risk is located on Wall Street, New York City and was founded by insurance industry veteran Seth Patel. Seth is a widely recognised top independent insurance broker and one of the most trusted insurance agents in the USA, bringing in 25+ years of unparalleled global C-suite experience across the (re)insurance value chain. His industry contacts, focus on quality, passion for serving his clients, and educational style make him an invaluable asset to them. A few of his accomplishments include:
CEO of the largest complex claims business in the USA
SIAA Member
Cornerstone Chubb elite independent insurance broker & agent
Most educated & learnaholic broker in USA – 7-time graduate from University of Illinois, Columbia Business School, and Harvard Business School
Leads InsurTech at the Harvard Business School Alumni Angels
Most connected broker with the most C-suite relationships in the USA
Uniquely deep experience across brokerage, actuarial, underwriting, finance, and claims.
Relentless commitment to delivering the highest level of customer service
Your Trusted Independent Insurance Broker & Agent Serving NYC and Clients Across the USA
We are a top licensed agent & broker on Wall Street, New York City, the financial heart of the world. The combination of our experience, location, hard work (i.e., New York grit), and passion for excellence enables us to place insurance not just in NYC, but anywhere in the USA. Furthermore, New York City happens to be one of the hardest & most complex insurance markets in the country. The diversity of people, property, and businesses in NYC is second to none, and hence, being a Manhattan insurance broker gives us an edge in placing risks anywhere across the USA. The saying “If you can make it in New York City, you can make it anywhere” resonates with some truth. That spirit defines our drive as your preferred insurance broker in NYC and across the USA. Lastly, being in the world’s financial centre gives us a natural edge in establishing top C-level relationships in the insurance industry. Simply put, our contacts and relationships enable us to get deals done where others cannot. Please get in touch with us – you will not be disappointed.
What Our Clients Say About Us
100%
Google 5 stars
25+
Years of Experience
100%
retention
Seth at Prana Risk is impressive: smart, diligent, and customer service-oriented. He goes above and beyond – spending almost an hour on the phone comparing and contrasting different options for my co-op. I would highly recommend him to anyone looking for a knowledgeable and dedicated insurance broker.
Seth at Prana Risk is the best: kind, intelligent, and great at customer service. He goes above and beyond – he spent an hour on the phone with me explaining different options for my business liability insurance. Extremely knowledgeable and patient throughout the entire process.
Highly recommend working with Seth. He’s been my insurance broker for the past 3 years; he’s highly knowledgeable and is a tremendous help. Unlike other brokers I’ve worked with, Seth puts the client first, takes the time to understand your needs, and finds the best solutions.
Seth is a pleasure to work with. What really sets him apart is his consultative approach, breadth of industry experience, and skill in managing clients. He tells you what you need to hear, not what you want to hear — a rare and invaluable quality in this industry.
Seth does a great job presenting the intricacies of insurance policies in a way that is approachable. He is very attentive and quick to respond. Working with him has made selecting an insurance policy much easier and less intimidating than I expected.
I found Seth through a Google search and could not have felt luckier! I was very impressed by how well versed and knowledgeable he is in the industry. He provides clear, unbiased guidance that truly puts your interests first.
Seth Patel is the best. He is a walking encyclopedia on insurance and graciously answered dozens of questions I asked after having had a bad experience with a large national insurer. Simply the best — period.
I was so pleased when I received an immediate return phone call from my newly signed agent. He spent plenty of time asking the right questions and giving the best options. Truly a refreshing experience compared to other brokers I have dealt with.
Seth went above and beyond to help me get the best insurance possible. I had been denied or quoted egregious rates due to my status as a first time purchaser on an expensive vehicle in a flood risk area. Seth worked for weeks to find me the best policy and explained every step. I highly recommend Prana Risk — they conduct themselves with integrity.
Seth is extremely knowledgeable and patient. He took the time to walk me through every detail of my policy options and made sure I fully understood what I was purchasing. I have already recommended him to several friends and family members.
Questions? Confused? Frustrated? Searching for an “independent insurance agent near me?” Get in touch with us for a no-obligation review of your portfolio!
Learn More About Insurance
The Importance of Liability in Your Insurance Portfolio
Liability insurance is often overlooked, yet it protects you from lawsuits and claims that can cause bankruptcy, making it a key part of any insurance portfolio.Insurance for Water Damage – The Most Common Loss for Properties
Water damage is the most common property loss, yet often poorly covered. Knowing your policy and choosing strong insurers like Chubb can save you from big costs.
Why Choose Prana Risk Insurance Brokers & Agents?
Our Reputation
Our excellence, flight to quality, hard work, and integrity are unmatched in the industry. We are committed to being the best, and we work tirelessly around the clock to provide you with expert insurance solutions.
Our Experience
With over 25 years of expertise, we have more insurance and reinsurance experience than any other independent insurance broker & agent in the USA. We are thrilled to bring this experience to bear for all our clients, both individuals/families and businesses.
Our Relationships
Our insurance industry relationships are second to none. Our founder has fostered deep relationships at the senior-most levels in the insurance industry. With these relationships, Prana-Risk offers the widest possible markets and pricing power.
We Unpack Your Needs
We offer insurance risk consulting services, taking the time to listen to your top concerns and your risk appetite (i.e., how much you are willing to self-insure). We then offer suggestions from our experience about your key risks.
We Demystify Insurance for You
Insurance is extremely complex and unlike any other purchase. There is no time to “try it out” until tragedy strikes, and quotes alone explain very little. We demystify insurance into four buckets: coverage, pricing, ability to pay, and willingness to pay.
We Do the Work for You
We shop tirelessly across the entire insurance market on your behalf to get the best coverage and pricing. As a top insurance broker New York, we can present options to help you make an informed decision.
We Save You Money
Our ability to shop the market ensures competitive pricing and optimal coverage, distinguishing us as a trusted insurance broker in NYC.
Claims the Moment of Truth
We offer insurance claims advisory services, helping you get paid. If/when tragedy strikes, you need a professional to help you navigate the complexities of a claim. Our founder and CEO has more claims experience than any other local insurance agent.
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FAQs
Answered by our licensed insurance broker NYC team.